Logo + Branding for Women For Tri

This is a program I feel very privileged to have been a part of founding and building from day 1. I created the logo and branding for the program, wanting to portray a feeling of moving onward and upward. I’m happy to see it still going strong almost 5 years later.

Women For Tri®, a program of The IRONMAN Foundation launched by IRONMAN and Life Time Fitness in 2015, works to increase female participation at all levels of triathlon. The program seeks to identify and diminish primary barriers to entry and mobilize triathlon advocates to encourage and engage female athletes across all race distances and representing all athletic abilities. Since inception, over $183,000 in grant funding has been awarded to triathlon clubs supporting female participation initiatives. Women For Tri embodies the heart and soul of what makes the sport so rewarding: testing your ability, overcoming challenges, and realizing the full depth of your potential in the most widely recognized test of endurance – triathlon.